Hello to all you business building mamas!
When you’re thinking about building your online business, or in the process of growing it, do you know where to even START!?
There are so many different conflicting pieces of advice out there. It can be overwhelming! I want to make it easy on you and tackle the steps one at a time.
Today, I’m starting with step ONE. This is really and truly the first thing that you MUST do when starting your online business. Without it, you’ll find yourself wasting time and energy trying to skip ahead to where you want to be.
Trust me, this is a step you really can’t miss.
In case you don’t know me, my name is Rachael, and I am the founder of Moms on the Rise. I help moms build their business while saving money, time, and energy. I do this so that they can create an income and get that stability that they are looking for while still having time for their families. Because there’s no point in doing all this if you feel like you are constantly taking time away from your family to do it!
Where to Start
The very first thing that you need to do when starting your online business may be something that you think you’ve heard before. But I want you to pay attention, because I’m going to give you a little bit of a different take on it.
The very first thing that you need to do is you need to figure out who your ideal client is.
Before you roll your eyes and quit reading, let’s take a look at this a little bit differently than maybe you have in the past. I want to share things I missed when I first started.
Discovering the Ideal Client
Who is it that you want to speak to? I always like to use an example I saw it on an unrelated TV show. While it has nothing to do with marketing or business, it was a TV show about these guys who were out hunting and trying to catch some food to eat.
They were not very skilled at what they were doing, and they were trying to set up a trap for an animal. I don’t think either one of them had any idea what kind of an animal they were trying to get in the first place! They just knew they needed something to eat and as they were setting it up, one of them said, “How do you even know that we’re going to catch that kind of an animal in there?”
It hit me that a lot of times that’s what we do when we get on social media.
We just throw a post up there or send out an email that feels right at the moment and we just hope the right person is going to latch on. We don’t pay much attention to whether or not we’re sharing the posts in the right place or with the right people. We’re throwing out too large of a net, just like the men on the show did. They didn’t know what they wanted to catch, so they cast a large net.
My Journey with Ideal Clients
When I first started out in health and fitness, I knew I wanted to help women. That’s it. I targeted such a large audience of women, particularly moms. But my net was too large. I ended up catching a lot of people that weren’t necessarily interested in what I had to offer. People may have expressed interest, but they didn’t act on it. On Facebook, as you may know, this lack of interaction causes your post to disappear.
I wasn’t being specific enough.
You don’t have to narrow it in SO much right away, but you need to start narrow enough. While it took me years to figure out exactly who I wanted to help, I knew it had to be moms who struggled with losing the baby weight. Even more than that, I knew it had to be moms who I could relate to. Moms who may be able to lose the baby weight, but struggle with the day-to-day nutrition like I do.
By knowing this, I won’t be posting about my business in a group with women aged 18-70 that are running a business. That’s that really huge net and sure, a couple of people might see your post and be kind of interested, but the odds are that a lot of people are going to see your posts that aren’t interested.
Sharing Your Story
The second thing that you really need to think about is your story. This is all about who you are and how that fits into the whole picture.
Even though I wanted to work with moms struggling to lose the baby weight, my story isn’t that I had a difficult time losing the baby weight. My story is that I lost the baby weight, but it is a day-to-day struggle to stick with the nutrition and to stick with the workouts that I want to do. I would get all gung ho and then as soon as I’d hit that goal, I’d lose my motivation.
I’d start binge eating on weekends, starving myself during the week, and over-exercising to try to compensate for it. That was my story! When I started sharing that part of my story with the moms that want to lose the baby weight, that was when I could truly create this connection with those moms. They connected with me and we were able to build a relationship. I had the product and the process and the coaching that they needed in order to meet their goals.
When you’re figuring out your ideal client and you’re figuring out your niche and where you want to go with your business, really think about who you are and what you have to offer. Think about what your story is. Otherwise, you’re going to miss the mark again.
There’s nothing worse than spending a lot of time creating content and talking with people, but never quite getting the groove of what you are doing and who you are selling to.
When I was trying to create these posts and these stories for my content around the mom that struggled to lose weight, I was missing the mark. I wasn’t able to be authentic. It was very, very hard for me to create that content and it didn’t come across with authenticity.
As I’ve narrowed my niche down, I realized that the moms that I really wanted to help are ones that struggle with time as well. The ones that struggle with making the time for themselves or that struggle with making time for workouts and for eating healthy. Now, I’m able to focus my content on moms that struggle with time.
That is, again, something that I can relate to because I have that struggle.
When you’re thinking about your first step and building or growing your online business, you’ve got to get really deep into yourself when it comes to who you want to help. That authenticity piece is one part of what is going to help you create that connection.
You can send out ten emails to the same person and they may not ever connect to it if they can’t connect with my story. If I’m inconsistent with my story, if I share something today about struggling to lose the baby weight and the next day I talk about having an easy time and I changed my story a lot, I’m going to have a hard time connecting.
Get really, really clear on where you’re at in your journey, how you can be authentic, and who it is that you want to help. Because that’s going to help you create the content that they are going to connect with and what’s going to cause people to come falling into your inbox, blog, and social media. It’s what’s going to help people say, “She gets it.”
What I really want you to do is focus on what it is that makes you special and what it is about your story that makes you unique.
I hope this was really helpful for you today. Please feel free to share it with anybody that is starting out or growing their business. It’s going to be a game changer! If you are wanting more insight on how this can work for you or want to sit down and talk about the steps that you can take in order to get clear on your ideal clients and message, I’d love to talk to you about my Biz Bestie mentorship.
The mentorship is 12 weeks where we work together to get your business going from the ground up or get you skyrocketing to awesomeness, creating a business where you are generating money. Sound like something you’d be interested in doing? Check out the link for more info here: https://rachaeljencks.com/bizbestiementorship/
Have an awesome day! Go out and find that ideal client that is attracted to you so you can rock your business in a way that is authentic to YOU and your story!